Power of Communications #4: From Reactive to Ready - Building Your Rural Media Protocol & Crisis Playbook (On Demand-CE)

PLEASE NOTE: You must pay a $10 fee to enroll in this CE version of the course. 

If you are NOT seeking CE or a certificate of completion, please enroll in the free version: https://phprepared.catalog.instructure.com/courses/poc4a0426noce 

This recorded training is part 4 of a 4-part series on rural health communications. The third and fourth sessions focus on communications engagement with the media. With an introduction to key strategies in session #3, participants will now have an opportunity to put strategies into practice for effective communications engagement with the media in this fourth and final recorded session. A short preparatory task is assigned to participants to complete prior to watching the recording of this session. Participants are strongly encouraged to complete both sessions, but may earn credit for each one individually.

This training was originally held on April 30, 2026.

Note on Accessibility: This training includes closed captions, a written transcript, and a copy of the slides. 

Audience

Rural health professionals, public health workers, health officers, communications staff, or anyone engaging with media working in rural settings

Learning Objectives

• Apply rural media communication principles to a simulated public health crisis scenario
• Construct key messages and bridging language appropriate for media interviews
• Practice using a basic rural health department media response protocol
• Formulate a crisis message framework that communicates clear, accurate, and stigma-sensitive information to the public
• Apply crisis messaging skills through practice and discussion

Instructors

• Lisa Peacock, MPH, MSN, RN, WHNP-BC, Lisa Peacock Professional Services
  

Continuing Education Credit

• 1.75 CHES Category I CECH (Areas of Responsibility: 7.1.2, 7.2.4, 7.3.1, 7.3.4)*
• Up to 2.0 CPH Recertification Credits may be earned at this event
• Certificate of Completion

*We report credits to NCHEC on a quarterly basis: January, April, July, and October.

The Region V Public Health Training Center is a designated provider (ID# 99038) of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. 

Sponsors

Public Health Prepared is the workforce development and public health practice branch of the broader Michigan Center for Infectious Disease Threats & Pandemic Preparedness (MCIDT) initiative, funded by the University of Michigan. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by Public Health Prepared, MCIDT, or the University of Michigan.

This event is co-sponsored by the Region V Public Health Training Center.

The Region V Public Health Training Center is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31684 Public Health Training Centers ($940,000). This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by Region V PHTC, HRSA, HHS or the U.S. Government.

Technical Information

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Contact us at PHPrepared@umich.edu with questions.