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Why Do We Give Health Numbers to the Public? And How Should We Do So If We Must? (On Demand-No CE)



Full course description

PLEASE NOTE: No CE. A Certificate of Completion is available in this free course. 

This brief webinar will discuss communicating different types of numbers related to health. It will explore the best practices for communicating health numbers. Including a discussion on how and why to make health-related numbers feel relevant to the target audience, the session will emphasize the importance of context and reference points.

This training was originally presented on May 4, 2023. 


Public health and healthcare practitioners working in infectious disease and emergency preparedness

Learning Objectives

  • Detail the best practices for communicating numbers related to health
  • Discuss how to make health-related numbers feel relevant to the target audience
  • Explain the importance of context and reference points 


Brian Zikmund-Fisher, PhD, Professor, Department of Health Behavior & Health Education, Department of Internal Medicine, Center for Bioethics & Social Sciences in Medicine, University of Michigan; Editor-in-Chief, Medical Decision Making, and MDM Policy & Practice


Public Health Prepared is the workforce development and public health practice branch of the broader Michigan Center for Infectious Disease Threats & Pandemic Preparedness (MCIDT) initiative, funded by the University of Michigan. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by Public Health Prepared, MCIDT, or the University of Michigan.

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